Summer Spending Survey - 2021
Each year, we survey more than 5,000 respondents to understand how they plan to navigate the festive season - from their budgeting expectations, travel plans, gifting ideas, and holiday destinations. Our annual report has attracted coverage in leading media publications across broadcast and print.
About our respondents
Our respondents are South Africans from all walks of life - each year, we poll over 5,000 individuals to understand how they plan to navigate their year-end plans.
Total projected spend
Based on annual population statistics, we have predicted a total expected spend and injection into the economy as a result of festive spending.
Festive budgets
Each year, we ask South Africans how much they expect to spend over the festive period - between gifting, travel, accommodation, and other expenses.
Servicing extra costs
We enquired as to whether South Africans planned to use their year-end bonus, savings, or a loan to get through the festive season.
Gifting - who can expect a present?
South Africans love to exchange gifts - and understanding how our respondents plan to gift presents such as money, store items, or experiences has been highlighted in our annual report.
Shopping trends - online vs brick-and-mortar
Over the past three years, we've reported on a continuing shift into e-commerce, as South Africans have slowly migrated to purchase items online instead of visiting brick-and-mortar stores.
Travel - car, plane, or by bus?
The festive season marks a major exodus across South Africa's roads. We've noted the shifts and trends in how our respondents plan to travel to their holiday destinations - both locally and abroad.
2018
2019
2020
2021

Download all survey results
Download our full research reports for the years 2018 through 2021 containing exciting insights and useful data.
